The “Big Why”

As a coach, I assist my clients in creating the Life they Desire in their lives and businesses. As we focus on entrepreneur coaching, and marketing strategies, I find that many businesses owners have missed a crucial step in their marketing.

One of the most effective methods for promoting your business, as a heart-based entrepreneur,  soloprenuer, or small business owner, may not be what you think. Though there are many strategies that can benefit most businesses, such as Internet marketing, and webinars, many entrepreneurs overlook one of the basics.

In thinking about your business, answer this question: Why do you do what you do? Why are you passionate about what you do? Is this what you would be doing if you could do anything? This is the “Big Why.”

After your have answered those questions, integrate your answers into your marketing.

Your potential clients and customers want to know who you are, and why they should work with you. Do you care about them, or are you just in business to make money?

By expressing your “Big Why” – your passion for what you do, and why you do it, into your web site content, blog, videos, etc, you will set yourself apart, and attract your ideal clients to you.  Your energy shifts as a result of speaking your truth and your passion.  It is this energy that your potential clients, and even current clients (for repeat business) will be drawn to.

In future posts, I will describe in more detail further steps for Attracting Your Ideal Clients.